The design for the 22nd Euretina Congress, which will take place in Hamburg, uses influences from iconic German art as well as the recognisable architecture of its host city.

Inspiration was drawn from the design style and theories of the well-known early 20th century German design school – the Bauhaus. In particular, the art of Wassily Kandinsky played a key role in developing the Bauhaus’ visual language – which showcases simplistic forms, primary colours and the use of overlapping layers and shapes to create interesting compositions.

The final design was also influenced by German Expressionism, which prioritises the artist’s inner feelings or ideas over replicating reality, using simplified shapes, strong colours and gestural marks or brushstrokes.

Meanwhile, the modern design of the Elbe Philharmonic Hall in Hamburg replicates the simplistic forms used in the design, bringing together a connection between 20th Century German Expressionism and the city of Hamburg. This idea has been carried through the branding by replicating simple shapes such as U-shaped curves, squares, lines, angled shapes etc. which appear throughout the exterior of the Elbe Philharmonic Hall.